Resources and competitive strategies to improve the performance of diving tourism business in Indonesia

Purpose: This research provides solutions to improve the performance of the diving tourism business in Indonesia by increasing competitive strategies and resource-based uniqueness. Design/Methodology/Approach: The research was conducted using quantitative methods. The unit of analysis is dive operators in Indonesia where data are collected from 50 random samples taken from 284 dive operators. Then the observations in this study use a time horizon that is cross section one shoot taking. Findings: The results of the study show that the uniqueness of resources and competitive strategies have a significant effect on business performance. Competitive strategies have dominant influence in improving the performance of dive service operators in Indonesia. Practical Implications: The results can be used in an effort to improve the performance of the dive tourism business in Indonesia through the development of competitive strategies based on cost-based approaches, and the development of resource uniqueness based on the development of human resources. Originality/Value: This study acts as a reference for the diving tourism business people and all parties involved in this kind of business to understand the uniqueness of resources and competitive strategies in improving the business performance.peer-reviewe